Marketing Currents - Business and Marketing Current Events

Google Calls On Apple To Fix Hated Green Bubbles On iMessage

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Google launched a campaign calling out Apple texting issues between iPhones and Android phones.

For many iPhone users, there is a common annoyance when it comes to texting: A friend switches to Android and the message bubbles in the group chat turn green.

Click here to read the story at forbes.com.

Discussion Questions:

  1. What is competition?
  2. What is the difference between direct and indirect competition?
  3. Are Google and Apple competitors?
  4. What is a marketing campaign?
  5. What do you think brands try to accomplish through a social campaign?
  6. Why do you think there are texting issues between iPhones and Android phones?
  7. What do you think Google hopes to accomplish with this campaign?
  8. How do you think Apple might response? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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