Marketing Currents - Business and Marketing Current Events
Category: Marketing Currents

Spotify Gamifies Its ‘Wrapped’ Billboards Looking Back at 2022

Spotify unveiled its 2022 “Wrapped” campaign Wednesday morning—in what’s become a highly anticipated seasonal tradition—and this year’s bag of goodies includes gamefied billboards, a “listening personality” generator, and of course the annual rundowns of most-listened-to artists and songs globally and regionally. Click here to read the story at musebycl.io. Discussion Questions: What

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Buddy the Elf spaghetti meal kits available from Hello Fresh

For those who think Buddy the Elf’s rather specific concoction featuring spaghetti and syrup sounds appetizing, then Hello Fresh has something for you this holiday season. Click here to read the story at cleveland.com. Discussion Questions: What is promotion? What are the different forms of promotion? Why do brands offer limited-edition products?

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