Marketing Currents - Business and Marketing Current Events
Category: Collaborations

Spirit Halloween and MTN DEW® Summon Four New Costume Flavors for Halloween, Including Halloween Mystery Flavor Icon, the VOO-DEW Grim

Spirit Halloween, North America’s largest Halloween retailer, is teaming up with MTN DEW to help DEW Nation celebrate this Halloween season in style. Click here to read the story at prnewswire.com. Discussion Questions: What is brand collaboration? Why do you think brands partner with one another? What is an industry trend? Why do you

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Heinz Wants You to Wear Clothes with Ketchup Stains

Usually, spilling ketchup on your clothes is reason to get mildly upset and reach for the stain remover. Click here to read the story at cnet.com. Discussion Questions: What is publicity? How do brands benefit from publicity? What is a publicity or marketing stunt? What is the goal of a

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