Klutch Sports founder Rich Paul made headlines in December 2021 when he collaborated with New Balance on a footwear and apparel collection, highlighted by a new-look 550 shoe. Click here to read the story at footwearnews.com. Discussion Questions:
Why sip on an ice cream float when you can eat it by the half-gallon? Click here to read the story at people.com. Discussion Questions:
The three-pointed star isn’t exactly known for designer bags, but that could soon change. Click here to read the story at robbreport.com. Discussion Questions:
Calling all jean lovers! American Eagle and e.l.f Cosmetics’ new partnership is what denim dreams are made of. Click here to read the story at people.com. Discussion Questions:
Since her Super Bowl halftime performance, Rihanna has been making her way back to the spotlight. Next stop: PUMA. Click here to read the story at news.yahoo.com. Discussion Questions:
Back in 2021, the ever-so-famous drink and sweet treat collaboration that we happened and we never knew we needed was between Peeps and Pepsi. And no, it’s not a cola-flavored marshmallow treat. Click here to read the story at guiltyeats.com. Discussion Questions:
Consumers have had a rough go of it in 2022, setting the stage for a dim outlook this holiday season. As the world contends with war, inflation and the enduring complexities of pandemic life, marketers this year have frequently turned the clocks back to transport people to better times. Click here
Finnish fashion label VAIN has just taken the art of upcycling to the next level, utilizing discarded McDonald’s uniforms to create an all-new collection of workwear. Click here to read the story at yahoo.com. Discussion Questions:
For those who think Buddy the Elf’s rather specific concoction featuring spaghetti and syrup sounds appetizing, then Hello Fresh has something for you this holiday season. Click here to read the story at cleveland.com. Discussion Questions: What is promotion? What are the different forms of promotion? Why do brands offer limited-edition products?
Kraft is looking to add its Mac & Cheese to the infamous Big Mac, and the brand has launched a nationwide call-to-action in order to make its way onto the McDonald’s menu. Click here to read the story at thrillist.com. Discussion Questions: What is a marketing stunt? Why would Kraft say they want
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