Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Hall of Famers Dan Marino, Emmitt Smith, Jerry Rice and Randy Moss contemplate returning to the field in a new spot. Click here to read the story at marketingdive.com. Discussion Questions:
Nebraska is going for the record. Actually, make that the records, plural. Click here to read the story at usatoday.com. Discussion Questions:
Despite more available programming than ever, 1 in 5 viewers abandon streaming sessions out of frustration, according to Nielsen. Click here to read the story at marketingbrew.com. Discussion Questions:
Two years ago, Topgolf chief marketing officer Geoff Cottrill was at a golf tournament in Jacksonville, Florida, when he and a friend were walking the course and spotted two kids laughing hysterically as they rolled down a hill. Click here to read the story at fastcompany.com. Discussion Questions:
Skechers is launching its first soccer cleats in the United Kingdom and Europe in September, the footwear company announced last week. The shoe is called the SKX_01, according to a press release. Click here to read the story at retaildive.com. Discussion Questions: