Competitive Edge - Sports & Entertainment Marketing News

Nebraska aiming for women’s attendance record with game inside football’s Memorial Stadium


Nebraska is going for the record.

Actually, make that the records, plural.

Click here to read the story at

Discussion Questions:

  1. What is revenue?
  2. Why is revenue important to a collegiate athletics program like Nebraska?
  3. How will this event generate revenue for the program?
  4. How do you think they were able to draw such a large crowd for this event?
  5. How might the attendance for this event demonstrate the explosive growth of women’s sports?
  6. What is publicity?
  7. How might the sports program, the university, and the state of Nebraska benefit from the publicity generated by this event?
  8. Do you think this event could help to give Nebraska a recruiting edge? Why or why not? Why is that important?
  9. What is sports management?
  10. According to this story, there were several logistical hurdles that Nebraska had to overcome to stage an event of this magnitude. What is one example?
  11. What is fan experience?
  12. What factors impact the fan experience?
  13. Traffic is typically one of the biggest factors influencing fan experience. What did Nebraska do to help ease concerns about traffic congestion, according to what you learned from this article?
  14. The university will have expenses of roughly $1.3 million for this event, according to information from this news story. That is significant. Why would they host the event if it cost so much? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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