Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
In January, as Inter Miami arrived in El Salvador for its first preseason match of 2024, hundreds of cheering fans greeted the team’s convoy of pink buses, jostling past one another just to catch a glimpse of, arguably, the most famous athlete on the planet, Lionel Messi. Click here to Read more…
Disney is investing $1.5 billion in “Fortnite” developer Epic Games in what will be the Mouse House’s “biggest foray into the game space ever,” Disney CEO Bob Iger announced Wednesday. Click here to read the story at variety.com. Discussion Questions:
Running an ad during the Super Bowl broadcast costs a lot of money. Aside from the reported $7 million for a 30-second ad buy, there are huge production costs and, most likely, a big celebrity fee on top. Click here to read the story at adweek.com. Discussion Questions:
Celebrity spokespeople can be an asset to a business–but when it comes to ads, they may not be a brand’s best option. Click here to read the story at inc.com. Discussion Questions:
Milk’s favorite cookie is back for America’s favorite sport. After an 11-year hiatus, Oreo will once again advertise in this year’s Super Bowl. Click here to read the story at marketingbrew.com. Discussion Questions:
After a controversy around hosting the Formula 1 race, the Super Bowl will be another test for how well Las Vegas handles mass sporting events. Click here to read the story at skift.com. Discussion Questions: