Competitive Edge - Sports & Entertainment Marketing News

Major League Soccer’s Most Valuable Teams 2024


In January, as Inter Miami arrived in El Salvador for its first preseason match of 2024, hundreds of cheering fans greeted the team’s convoy of pink buses, jostling past one another just to catch a glimpse of, arguably, the most famous athlete on the planet, Lionel Messi.

Click here to read the story at

Discussion Questions:

  1. Given that not all professional sports teams generate a profit, why would anyone want to purchase a franchise?
  2. What do you think a major league sports franchise’s biggest expense might be?
  3. What is revenue?
  4. Why is revenue important to pro sports teams like those in MLS?
  5. How do teams generate revenue?
  6. What factors influence the value of a franchise?
  7. How much did the average value of a MLS franchise increase in value last year, based on information from this story?
  8. How have the values of other U.S. pro sports teams impacted the values of MLS franchises, according to this news story?
  9. Which franchise is the most valuable?
  10. Why do you think MLS franchise values are on the rise?
  11. Who is Lionel Messi?
  12. How did Messi’s arrival impact Major League Soccer?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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