Competitive Edge - Sports & Entertainment Marketing News

Why Oreo is returning to the Super Bowl after more than a decade


Milk’s favorite cookie is back for America’s favorite sport.

After an 11-year hiatus, Oreo will once again advertise in this year’s Super Bowl.

Click here to read the story at

Discussion Questions:

  1. What is advertising?
  2. What are the different advertising channels?
  3. What is a target market?
  4. What advantage might a brand that is targeting boomers gain from television advertising over an advertisement on TikTok?
  5. How long has it been since Oreo last advertised during the Super Bowl, according to this story?
  6. How do you think the cost of a Super Bowl ad might have impacted Oreo’s decision not to advertise during the game?
  7. How much does it cost for a thirty second ad during this year’s Super Bowl?
  8. Why do you think Super Bowl ads are so expensive?
  9. What are ratings? How might they explain the extremely high cost of advertising during the game?
  10. Why are ratings important to advertisers?
  11. Why are they important to the NFL? What about broadcast companies like CBS?
  12. Brands only have so much money to spend on advertising. In addition to cost, what factors might influence decisions about where brands spend on advertising?
  13. Why do you think Oreo decided to advertise during this year’s Super Bowl?
  14. What is branding?
  15. How might a slogan or tagline help with branding?
  16. What tagline is Oreo using as part of its Super Bowl advertising campaign?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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