Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing. The problem has always been depth of analysis. Color theory is a topic of complexity and nuance, but splashy infographics rarely go beyond See ‘n Say levels of Read more…
Some brands are acting quicker than others in terms of reopening dining rooms. Scott Murphy, president of Dunkin’ Americas, says Dunkin’ Brands is taking a conservative approach. Click here to read the story at qsrmagazine.com. Discussion Questions: How has the COVID-19 crisis impacted restaurant chains like Dunkin? How do you think brands like Read more…
Burger King has been leaning on its digital strategy to drive in-app orders during the pandemic as a way to protect employees from the general public and maintain most operations. This latest effort gives a nod of appreciation to those workers who have shown up to prepare and deliver meals, Read more…
BodyArmor is targeting a new generation of athletes in its latest advertising campaign as it looks to surpass its longtime rival and industry leader, Gatorade, as the top-selling sports drink brand. Set for its national television debut during “The Match 2: Champions for Charity” on Sunday, the campaign builds on Read more…
Mastercard is bringing its “Priceless experiences” to the digital world by offering online experiences to cardholders as they hunker down at home during the pandemic, the company shared with Marketing Dive via press release. The online events series is hosted by Mastercard global ambassadors, including acoustic sessions with musician Camila Read more…
Vollebak, the clothing company that made a jacket out of graphene and a T-shirt out of carbon fiber normally used in jet engines and sports cars, has come out with its most ambitious garment yet: a coat made of microbe-destroying copper. The Full Metal Jacket, which retails at a whopping Read more…
The study conducted early this month highlights that consumers are observing how brands behave during the coronavirus pandemic, and those actions now will likely influence future purchasing and customer loyalty. Companies that want to win beyond the pandemic may consider extra efforts to support their employees during the crisis, whether Read more…
Shake Shack’s new cooking show on social media aims to connect with homebound consumers as the fast-casual chain upends its operations in response to pandemic lockdowns that have closed most dine-in options. The series positions the brand as one that can help consumers who are stuck at home and looking Read more…
McDonald’s plans to invest an estimated $100 million to bolster its U.S. marketing and will invest a similar amount in some of its biggest international markets as part of a renewed package of strategies to help its franchisees recover from the coronavirus shutdown. Click here to read the story at restaurantbusinessonline.com. Discussion Read more…
On Tuesday, April 21, TikTok’s biggest star crossed the 50 million follower threshold. One day later, video conferencing from her bedroom in Connecticut, Charli D’Amelio has another milestone on her mind: her 16th birthday. Caught up in her excitement about the festivities, D’Amelio doesn’t mention the appearance she has coming Read more…