The NFL continues to grow globally. The league announced Wednesday that 18 teams have been awarded marketing rights across eight different countries. This initiative, known as the International Home Marketing Areas program, grants clubs access to international territories for marketing, fan engagement and commercialization as they build their global brands and drive Read more…
Along with supply chain issues, the rising cost of raw materials and other lingering business challenges stemming from the pandemic, a big focus in the C-suites of many of the world’s largest corporations has been the creation of a new executive rank: Chief Customer Officer. Click here to read the Read more…
El Pollo Loco earlier this month launched its first-ever merchandise store, selling branded shirts, totes and even skateboards designed by Latino creators. Click here to read the story at restaurantbusinessonline.com. Discussion Questions: What is a brand? What is branding? Why would El Pollo Loco offer branded merchandise to its customers? Read more…
The Hershey Company has found a new way to interact with its Reese’s Peanut Butter Cup fan base. The American chocolate company’s marketing team has begun an interactive online campaign for a fictional Reese’s University, which has a branded website, Instagram page and a TikTok page that appears to be Read more…
Despite 2021’s unfulfilled promises across many fronts, some creative efforts have proved enduring. They captured the cultural moment or felt keyed into what’s coming, with brands jumping on viral TikTok trends based on classic TV spots or rolling the dice on the emerging concept of a metaverse. A sense of Read more…
Depending on the breaks, 2022 could be a very eventful year for new tech products and even whole new tech categories. From gaming to electric vehicles to mixed reality wearables, next year’s releases could even begin a shift in the way we view tech’s role in personal and business life. Read more…
The National Hockey League is anticipating revenue to top $5 billion this season, eclipsing the league’s pre-pandemic levels. The NHL was on pace for roughly $5 billion in revenue during 2019-20 before the COVID-19 pandemic disrupted the back half of the season. The league anticipates 2021-22 revenue to top $5 Read more…
TThe NCAA is investigating two “high-profile” NIL deals involving football players at BYU and Miami “for potential violations of the association’s interim rules regarding new marketing rights for college athletes,” according to Sportico’s Daniel Libit and Eben Novy-Williams. Click here to read the story at bleacherreport.com. Discussion Questions: What are Read more…
* SPOILER ALERT * THIS NEWS STORY MIGHT CONTAIN SPOILERS FOR HBO’S SEX & THE CITY REBOOT! HBO Max’s Sex and the City reboot And Just Like That… premiered Thursday with a shocking twist at the end of the first episode (dare I say a Big shocking twist?). And it Read more…
When I recently sat down with Dallas Stars’ head honcho Brad Alberts, his long-running hockey franchise had just shared some big news. The previous day, the National Hockey League announced that the Stars would play in the 2021 Kraft Hockeyville game—an annual competition that takes place in a city that Read more…