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11.1 – Publicity

10.1 - Fan Experience

Kraken mascot Buoy surfaces after years of planning, fan input

Buoy, a sea troll partly inspired by the famous Fremont Troll sculpture in Seattle, debuted before the Kraken played the Vancouver Canucks in a preseason game at Climate Pledge Arena on Saturday and soon will appear in spots all over town. Click here to read the story at seattletimes.com. Discussion Read more…

By Chris Lindauer, 3 years10/29/2022 ago
11.1 - Functions of Communications

What took Adidas, Gap and other businesses so long to dump Kanye West?

Earlier this week Adidas ended its partnership with rapper and fashion designer Ye (who previously went by Kanye West). Its decision came around the same time that a flurry of other companies also cut ties with the artist — but weeks after Ye began making offensive remarks.  Click here to read the story at Read more…

By Chris Lindauer, 3 years10/29/2022 ago
11.1 - Publicity

U.S. Grand Prix could hit half-a-million fans attendance next year, says COTA boss

The Circuit of The Americas welcomed a three-day crowd of 440,000 for the United States Grand Prix, making it a new race weekend record for F1. Click here to read the story at motorsport.com. Discussion Questions: What is Formula1? What is the U.S. Grand Prix? What is fandom? How would Read more…

By Chris Lindauer, 3 years10/29/2022 ago
11.1 - Functions of Communications

New Super League CEO warns ‘project is alive’

The Super League project is “very much alive” according to Bernd Reichart, the new CEO of A22 Sports Management, the company promoting the revamped plan. Click here to read the story at espn.com. Discussion Questions: What is the “Super League”? Why was the Super League so controversial? What does it Read more…

By Chris Lindauer, 3 years10/21/2022 ago
11.1 - Functions of Communications

Fox Plans to Avoid Qatar Off-Field Controversies in Its World Cup Coverage

Fox plans to avoid coverage of Qatar’s controversial treatment of migrant workers during World Cup broadcasts, much as it didn’t address criticism of Russia’s government during the 2018 tournament. Click here to read the story at si.com. Discussion Questions: What is economic impact? What is a mega event? Do you think Read more…

By Chris Lindauer, 3 years10/15/2022 ago
1.3 - Marketing Mix

Who are the people smiling at baseball games? Horror movie ‘Smile’ plants actors in MLB stadiums as marketing stunt

Summer is nearly over, which means it’s time to transition into Spooky Season. Baseball appears to be doing so a bit before October, as MLB fans have noticed people sitting stock-still behind home plate holding some creepy smiles for the duration of the game. Click here to read the story Read more…

By Chris Lindauer, 3 years10/08/2022 ago
11.1 - Functions of Communications

Bulls team up with 23 artists to launch limited-edition NFT collection “The Aurochs” on Coinbase NFT

The Chicago Bulls announced today the launch of THE AUROCHS, the first NFT collection from a professional sports team to launch on Coinbase’s new NFT marketplace – Coinbase NFT.  Click here to read the story at nba.com. Discussion Questions: What is a NFT? What are collectibles as it relates to Read more…

By Chris Lindauer, 3 years09/24/2022 ago
11.1 - Functions of Communications

Read the Bears’ Letter on Arlington Park as Possible Stadium Plans Unveiled

The Chicago Bears offered up the first look at their conceptual plans for their potential new home in Arlington Heights, releasing a letter to residents ahead of a community meeting to discuss their massive design. Click here to read the story at nbcchicago.com. Discussion Questions: As it relates to the Read more…

By Chris Lindauer, 3 years09/11/2022 ago
1.2 - Functions of Marketing

Inflation, Fan Discontent With Ticket Prices Won’t Stop NFL Teams From Filling Stadiums

Amid national concerns over inflation and a potential recession, the sports league likely resting easiest at night is the NFL.   In 2021, NFL franchises averaged more than 67,000 fans at home games, marking a 1% increase over the pre-pandemic year of 2019 and ending a three-year attendance decline.  Click here to read Read more…

By Chris Lindauer, 3 years08/28/2022 ago
11.1 - Publicity

Duke basketball hires former Nike, NBA employee as first-ever GM to help with NIL

Duke basketball coach Jon Scheyer has hired Rachel Baker, formerly of Nike and the NBA, as its first-ever general manager. Click here to read the story at usatoday.com. Discussion Questions: What is NIL? What is leadership? Why is leadership important in sports? How might hiring a GM help develop an Read more…

By Chris Lindauer, 3 years06/12/2022 ago

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