Competitive Edge - Sports & Entertainment Marketing News

Bulls team up with 23 artists to launch limited-edition NFT collection “The Aurochs” on Coinbase NFT


The Chicago Bulls announced today the launch of THE AUROCHS, the first NFT collection from a professional sports team to launch on Coinbase’s new NFT marketplace – Coinbase NFT. 

Click here to read the story at

Discussion Questions:

  1. What is a NFT?
  2. What are collectibles as it relates to the business of sports and entertainment?
  3. How do you think NFTs might impact the sports and entertainment collectibles market?
  4. Who is Coinbase?
  5. Why do you think the Bulls chose to launch a NFT collection?
  6. Based on information from this story, describe the Bulls’ new NFT collection.
  7. What is sponsorship?
  8. Why do yo think they chose to launch the collection on the new Coinbase NFT marketplace?
  9. What are community relations?
  10. The Bulls are donating a portion of the proceeds to a local nonprofit. How much are they donating and to which nonprofit?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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