Competitive Edge - Sports & Entertainment Marketing News

Read the Bears’ Letter on Arlington Park as Possible Stadium Plans Unveiled


The Chicago Bears offered up the first look at their conceptual plans for their potential new home in Arlington Heights, releasing a letter to residents ahead of a community meeting to discuss their massive design.

Click here to read the story at

Discussion Questions:

  1. As it relates to the business of sports, what are communications?
  2. Why are communications important in the business of sports?
  3. In the case of the Chicago Bears and their potential move to Arlington Park, why are communications important?
  4. Based on what you read in this news story, how would you describe the Bears’ communications strategy?
  5. Why do you think the team wants to move?
  6. What are industry trends?
  7. Why do you think the development of an entertainment district has become such a popular trend in the business of sports?
  8. Why do you think the Bears launched a new website? Why might that be important?
  9. According to your textbook, the Business of Sports and Entertainment, what is the paradox of commercialism?
  10. How might this story represent an example of that concept?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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