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2.2 – Fandom

2.2 - Fandom

Marriott Bonvoy joins March Madness craze to celebrate game-day rituals

Now in its eighth year as the official hotel partner of the NCAA, Marriott is hoping to benefit from the many fans who will travel to see their favorite teams compete in the March Madness basketball frenzy. Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 1 year03/17/2024 ago
11.3 - Social Issues in SEM

Interest in college sports is on the rise, report says

College athletes and the sports they play are getting even more popular. Click here to read the story at marketingbrew.com. Discussion Questions:

By Chris Lindauer, 1 year03/08/2024 ago
2.2 - Fandom

Justin Bieber Brings ‘Joy of Drew House onto the Ice’ in Adidas Collab for 2024 NHL All-Star Jerseys

Justin Bieber has taken his love of hockey to new heights! The singer, 29, and his Drew House fashion brand collaborated with the NHL to design the jerseys that players will wear for All-Star Weekend in February. Click here to read the story at people.com. Discussion Questions:

By Chris Lindauer, 1 year01/21/2024 ago
11.1 - Functions of Communications

The PR ‘Mastermind’ Behind Taylor Swift’s World Dominance

“You see that redhead?” Taylor Swift asks a red carpet photographer who has requested a photo of her at theTaylor Swift: The Eras Tour Film premiere, pointing to a woman in a plaid sheath dress and knee-high black boots. “She’ll tell me what to do.” Click here to read the Read more…

By Chris Lindauer, 1 year01/14/2024 ago
1.3 - Marketing Mix

Detroit Lions playoff tickets vs. Rams most expensive ever for wild-card game

Looking for Detroit Lions playoff game tickets? By now, you know the Lions host Matthew Stafford and the Los Angeles Rams on Sunday night in a wildly anticipated matchup and the first-ever Lions playoff game at Ford Field in Detroit since it opened in 2002. Click here to read the Read more…

By Chris Lindauer, 1 year01/14/2024 ago
11.1 - Publicity

NFL 2023: Top 10 Business of Football Stories of the Year

As I always say, the games are just the storefront of the NFL; the real work is done behind, around and inside the games. And while the games occur during five months each year, the business of the NFL inexorably marches on, in-season and offseason, with never-ending issues. Click here Read more…

By Chris Lindauer, 1 year12/30/2023 ago
10.1 - Fan Experience

How Jaguars’ ‘Duuuval’ rally chant captured Jacksonville

D’Ernest Johnson was pretty sure the Jacksonville Jaguars fans were booing. The running back didn’t understand why because the game between his team, the Cleveland Browns, and the Jaguars in 2020 at EverBank Field was tight. Plus, the “booing” was happening during breaks in play, and that didn’t make sense, either. Click here to Read more…

By Chris Lindauer, 1 year12/09/2023 ago
2.2 - Fandom

Bush’s® Beans Introduces Peyton Canning, a Limited-Edition Talking Can Opener for Bean-spiration

As football season heats up with championship games just around the corner, football fans may need an extra boost of encouragement (as well as fiber and plant-based protein) to cheer their team on to victory at their next tailgate. Click here to read the story at prnewswire.com. Discussion Questions:

By Chris Lindauer, 1 year12/02/2023 ago
11.3 - Social Issues in SEM

Cheez-It amps up Citrus Bowl sponsorship with in-stadium barbershop, spa

Cheez-It is hoping that college football fans’ fervor for their favorite teams will translate to its cheese-coated crackers with the colorful on-field experiences at the Citrus Bowl on Jan. 1. Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 1 year12/02/2023 ago
1.4 - Target Markets

Women sports fans are just as engaged—if not more—than men who are sports fans

Women’s sports have been growing in popularity for decades. Recent sporting events, including the March Madness finale, the US Open Championship, and the Women’s World Cup, have put a spotlight on women’s sports, gaining widespread attention and breaking television and live viewing records. Click here to read the story at Read more…

By Chris Lindauer, 1 year12/02/2023 ago

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