Competitive Edge - Sports & Entertainment Marketing News

The PR ‘Mastermind’ Behind Taylor Swift’s World Dominance


“You see that redhead?” Taylor Swift asks a red carpet photographer who has requested a photo of her at theTaylor Swift: The Eras Tour Film premiere, pointing to a woman in a plaid sheath dress and knee-high black boots. “She’ll tell me what to do.”

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Discussion Questions:

  1. What are public relations?
  2. What does PR have to do with marketing?
  3. What is a publicist?
  4. Why do you think PR professionals (publicists) are important in the sports and entertainment industry?
  5. How might that represent a career path in the sports and entertainment industry?
  6. What type of skills do you think might be important to finding success as a PR professional in sports or entertainment?
  7. What is fandom?
  8. How do “Swifties” represent an example of fandom?
  9. Based on what you learned from this news story, describe some of the responsibilities of Taylor Swift’s publicist?
  10. How important is Taylor Swift’s publicist to her success?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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