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2.3 – The SEM Product

1.6 - Positioning

Netflix’s gaming push could be its secret sauce for continued domination

Netflix is finally mixing games into its gargantuan library of content. It’s a huge power play and a markedly different approach from rival services that are primarily focused on snapping up IP. It’s a new way for Netflix to keep subscribers hooked on its service — and gaming could just be Read more…

By Chris Lindauer, 4 years11/13/2021 ago
2.3 - The SEM Product

PGA Tour to launch guaranteed money events for top stars, team format possible

The PGA Tour plans to create a series of lucrative, international tournaments that will offer guaranteed money to the world’s best players, Golfweek can reveal. Click here to read the story at golfweek.com. Discussion Questions: Why is a quality product important in sports? Based on information from this story, describe the PGA Read more…

By Chris Lindauer, 4 years11/13/2021 ago
2.3 - The SEM Product

MLB Is Testing Ways to Fix Baseball’s Boredom Problem

Players and coaches in baseball’s Atlantic League had been dreading the change for more than a year. “I don’t understand why they’re doing it,” Danny Barnes, a relief pitcher for the Long Island Ducks, told me during batting practice a week before its debut at the beginning of August. “That’s Read more…

By Chris Lindauer, 4 years10/24/2021 ago
2.3 - The SEM Product

PSG president says world will be ‘shocked’ by revenues from Messi signing

Paris Saint-Germain President Nasser Al-Khelaifi says the world will be “shocked” by the financial revenues generated by the club’s signing of global soccer superstar Lionel Messi. Messi signed a two-year deal with PSG, with an option for a third, that will net him an annual salary of $41 million plus Read more…

By Chris Lindauer, 4 years08/13/2021 ago
2.1 - Sports & Entertainment Industry

Even under a dark cloud of Covid, brands can’t quit the Olympics

When Usain Bolt won his record-breaking third 100 meter gold medal in a row at the 2016 Olympics in Rio de Janeiro, the Jamaican sprinter was met at the finish line with a watch company’s logo. As the games’ “official timekeeper,” Omega, the luxury Swiss watchmaker, was granted the right Read more…

By Chris Lindauer, 4 years06/05/2021 ago
2.3 - The SEM Product

Disney Is Combining Merchandise And Technology To Enhance One Avengers Campus Attraction

Avengers Campus at Disney California Adventure is set to open to Disneyland Resort guests on June 4 with an all new Spider-Man attraction, WEB SLINGERS: A Spider-Man Adventure. The new ride will feature Tom Holland reprising his role as Peter Parker, and will allow guests “to put their web-slinging skills to the Read more…

By Chris Lindauer, 4 years05/22/2021 ago
2.1 - Sports & Entertainment Industry

Formula 1’s expansion in the U.S. is in motion, now it needs a star American driver

Formula 1 finally landed a new racing venue in the United States after roughly five years of effort from its owner Liberty Media. Formula 1 will race the next decade in the Miami market after securing a venue and landing financial backers. And with the move, parent company Liberty Media’s U.S. Read more…

By Chris Lindauer, 4 years05/09/2021 ago
2.3 - The SEM Product

Inside Amazon’s plan to transform the sports broadcasting world

During internal Amazon meetings to discuss how it wants to deliver live sports to fans, executives have a saying: “Your game, your way.” It’s catchy, and it provides insight to Amazon’s approach as it continues to increase its marquee live sports offerings. Click here to read the story at nypost.com. Read more…

By Chris Lindauer, 4 years05/09/2021 ago
2.1 - Sports & Entertainment Industry

The 10 most innovative gaming companies of 2021

Every generation of video-game consoles ushers in faster, more realistic titles. This year’s releases by Sony and Microsoft continue that trend. The PS5 and the Xbox Series X deliver unprecedented levels of realism, with graphics processors that simulate shimmering reflections on puddles, controller vibrations that evoke the feeling of running Read more…

By Chris Lindauer, 4 years ago
2.3 - The SEM Product

Can Twitch Help Revolutionize Horse Racing?

There is a lot to root for in horse racing. There are the horses, naturally, and they rightfully command the most attention as the main attraction. But each racehorse has an entire village behind it, and many of the people who help get a racehorse to the winner’s circle have Read more…

By Chris Lindauer, 4 years02/14/2021 ago

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