Competitive Edge - Sports & Entertainment Marketing News

PSG president says world will be ‘shocked’ by revenues from Messi signing


Paris Saint-Germain President Nasser Al-Khelaifi says the world will be “shocked” by the financial revenues generated by the club’s signing of global soccer superstar Lionel Messi.

Messi signed a two-year deal with PSG, with an option for a third, that will net him an annual salary of $41 million plus bonuses and a reported $30 million signing fee.

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Discussion Questions:

  1. What is a sports product?
  2. Why is a quality sports product important to a sports team?
  3. According to your textbook, what are the two most effective ways a sports team can improve the quality of the product?
  4. What did PSG do to improve the product?
  5. What is revenue?
  6. Why is revenue important to a sports team?
  7. What is an expense?
  8. According to your textbook, what is the biggest expense a sports team will likely incur? How might this story represent an example?
  9. Based on information from this story, how will signing Lionel Messi impact the team from a financial perspective?
  10. Why did Messi leave Barcelona to sign with PSG?
  11. How might Messi’s departure impact Barcelona moving forward?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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