Competitive Edge - Sports & Entertainment Marketing News

MLB Is Testing Ways to Fix Baseball’s Boredom Problem


Players and coaches in baseball’s Atlantic League had been dreading the change for more than a year. “I don’t understand why they’re doing it,” Danny Barnes, a relief pitcher for the Long Island Ducks, told me during batting practice a week before its debut at the beginning of August. “That’s a tough one,” said fellow reliever Joe Iorio. “We don’t want it to create injuries.”

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Discussion Questions:

  1. Why is it important to put forth a quality product in the business of sports and entertainment?
  2. How can rule changes impact the quality of the product in sport?
  3. What types of rule changes might MLB be considering, based on information from this story?
  4. Why do you think MLB is expirimenting with rule changes?
  5. How might rule changes help to potentially improve the product?
  6. Why do you think some in the sport (players and fans) might be opposed to rule changes?
  7. If you were a marketing professional working for MLB, what would you suggest to help improve the product? Be prepared to discuss your ideas in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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