Competitive Edge - Sports & Entertainment Marketing News

Can Twitch Help Revolutionize Horse Racing?


There is a lot to root for in horse racing. There are the horses, naturally, and they rightfully command the most attention as the main attraction. But each racehorse has an entire village behind it, and many of the people who help get a racehorse to the winner’s circle have become stars in their own right. Passionate and driven jockeys, cerebral and clever trainers, brash and colorful owners; horse racing has an embarrassment of riches when it comes to big personalities.

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Discussion Questions:

  1. According to this news story, how has COVID-19 impacted the esports industry?
  2. Why do you think that is the case?
  3. What is competition for the entertainment dollar?
  4. How might this story illustrate the concept of competition for entertainment dollars?
  5. Why might it be difficult to measure the current state of the horse racing industry right now?
  6. How is this news story suggesting Twitch could help revolutionize horse racing?
  7. Do you agree with the theory? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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