Competitive Edge - Sports & Entertainment Marketing News

Disney Is Combining Merchandise And Technology To Enhance One Avengers Campus Attraction


Avengers Campus at Disney California Adventure is set to open to Disneyland Resort guests on June 4 with an all new Spider-Man attraction, WEB SLINGERS: A Spider-Man Adventure. The new ride will feature Tom Holland reprising his role as Peter Parker, and will allow guests “to put their web-slinging skills to the test,” according to Disney. While onboard riders will team up with Spider-Man to capture Spider-Bots before they invade Avengers Campus.

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Discussion Questions:

  1. Why is it important for entertainment companies to offer quality products?
  2. Why do theme parks offer new attractions?
  3. Based on information from this story, describe the new Disney attraction.
  4. Why don’t Disney World and DisneyLand offer the same attractions?
  5. How has merchandise and technology enhanced one of the Avengers campus attractions (as the headline of this story suggests)?
  6. Why do you think it is important for Disney to customize experiences for guests?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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