Competitive Edge
Category: Lesson 5.4 – Financing

Why The Gap Is Betting Its Future on the Kanye Effect

Imagine the collective sigh of relief from Gap Inc.’s employees and shareholders on June 26. After a Bangladesh factory scandal, a bungled collaboration with designer Telfar Clemens, and employee layoffs and furloughs, their stock price spiked 42% in one day — its highest swing since 1980. Earlier that day, the

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