Competitive Edge - Sports & Entertainment Marketing News

Sports teams are investing $10 billion in stadiums by 2030 — here’s how they’ll be different


The Buffalo Bills are seeking a new $1.3 billion National Football League stadium. The Chicago Bears are spending $197 million to acquire land that could eventually be their new home.

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Discussion Questions:

  1. What are the different ways stadiums are typically financed?
  2. In your opinion, should taxpayers help to finance new stadiums or stadium upgrades? Why or why not?
  3. How do you think a franchise is impacted from a PR perspective when the general public helps to finance sports stadium?
  4. Based on information from this story, how will stadiums be different by 2030?
  5. How might technology play a role in new stadium amenities?
  6. What is economic impact?
  7. How might pro sports stadiums impact local economies?
  8. What is fan experience?
  9. How do sports venues impact the fan experience?
  10. How might stadiums of the future help to improve the fan experience and why might that be important? Be prepared to discuss your ideas in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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