Competitive Edge - Sports & Entertainment Marketing News

The NFL’s Most Valuable Teams 2021: Average Team Value Soars To $3.5 Billion As League Shrugs Off Pandemic Year


Disregard the NFL’s 20% drop in revenue during the pandemic-impacted 2020 season, to an average of $381 million per team. Forget that operating income (earnings before interest, taxes, depreciation and amortization) plummeted to an average of $7.1 million a team, from $109 million the previous season. The fact is, money came raining down on the NFL over the past year, pushing the value of the average team up 14%, to $3.48 billion, the biggest gain in five years.

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Discussion Questions:

  1. According to this story, what NFL team is currently the most valuable?
  2. What is revenue?
  3. How do you think NFL teams generate revenue?
  4. What are expenses?
  5. What do you think the biggest expense is for a NFL team?
  6. What is operating income?
  7. How is it possible that revenue and operating income dropped last year due to the impact of the pandemic, yet franchise values increased?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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