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6.3 – Licensing

6.3 - Licensing

Under Armour ends NFL contract, but holds on to endorsement deal with Super Bowl-bound Tom Brady

Four days before Under Armour endorser Tom Brady heads to his 10th Super Bowl, the Baltimore athletic apparel maker said it’s dropping an on-field contract with the National Football League. But Under Armour also said Wednesday that it has no plans to end or change its endorsement deal with the Read more…

By Chris Lindauer, 4 years02/07/2021 ago
2.2 - Fandom

‘The Mandalorian’ Reaps Bounty From Marketing Partners Prime For Home

With all the tentpole release-date changes during the pandemic, it’s been quite an erratic time for studios and their promotional marketing and merchandising partners. It has created supply chain issues whereby those goods attached to a movie have been triggered to go sooner than expected, i.e., Warner Bros’ Wonder Woman 1984 Doritos Read more…

By Chris Lindauer, 4 years11/28/2020 ago
2.4 - Reaching Consumers

What happens to Masters merchandise when there are no fans? (CE)

The 2020 rendition of the Masters will mark many firsts, but the most stark reminder that we are truly witnessing a tournament unlike any other (besides the November date and fall foliage) is the absence of patrons, to use the club’s parlance for the estimated 40,000 spectators who roam the Read more…

By Chris Lindauer, 4 years11/20/2020 ago
2.4 - Reaching Consumers

What happens to Masters merchandise when there are no fans?

The 2020 rendition of the Masters will mark many firsts, but the most stark reminder that we are truly witnessing a tournament unlike any other (besides the November date and fall foliage) is the absence of patrons, to use the club’s parlance for the estimated 40,000 spectators who roam the Read more…

By Chris Lindauer, 5 years11/15/2020 ago
6.1 - Branding

Seahawks’ Russell Wilson files trademark for ‘Let Russ Cook’ slogan

Seahawks quarterback Russell Wilson has always been pretty diplomatic when asked about the “Let Russ Cook” slogan, which became a rallying cry of many fans last year to let him do more in the offense. But at least legally and financially, Wilson appears to be embracing it wholeheartedly, with records Read more…

By Chris Lindauer, 5 years11/07/2020 ago
2.2 - Fandom

With Star Wars series ‘The Mandalorian,’ Disney spawned a Baby Yoda marketing force

With the second season of “The Mandalorian” set to lift off Friday, there’s a new wave of toys featuring the Child, also nicknamed by fans as Baby Yoda. Viewers were introduced to the character, evidently a younger specimen of the same race as Jedi master Yoda, in the Star Wars-based Read more…

By Chris Lindauer, 5 years10/31/2020 ago
3.2 - Product Placement

Walmart unveils 2020 hot toys list for holidays. Star Wars, Frozen 2, L.O.L. Surprise, Paw Patrol among top gifts.

Walmart’s annual list of the toys kids say they want the most is out. The retail giant released the “Top Rated by Kids Toy List” early Thursday with “36 of the hottest toys for the 2020 holiday season” that were tested and selected by kids. Click here to read the story from usatoday.com. Read more…

By Chris Lindauer, 5 years09/05/2020 ago
6.3 - Licensing

Tom Brady submits trademarks for ‘Tompa Bay,’ ‘Tampa Brady’ (CE)

Tom Brady brought a gift Wednesday for the sports fan that loves an absolutely terrible pun. The six-time Super Bowl champion reportedly submitted twice to the United States Patent and Trademark Office to commemorate his move to the Tampa Bay Buccaneers. A video from Josh Gerben, who founded his own Read more…

By Chris Lindauer, 5 years04/12/2020 ago

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