Competitive Edge - Sports & Entertainment Marketing News

Seahawks’ Russell Wilson files trademark for ‘Let Russ Cook’ slogan


Seahawks quarterback Russell Wilson has always been pretty diplomatic when asked about the “Let Russ Cook” slogan, which became a rallying cry of many fans last year to let him do more in the offense.

But at least legally and financially, Wilson appears to be embracing it wholeheartedly, with records that were revealed Friday showing he filed a trademark for the term in October.

Click here to read the story at

Discussion Questions:

  1. What is licensing?
  2. What is a trademark?
  3. Why are trademarks an important part of the licensing process?
  4. What is a licensee?
  5. What is a licensor?
  6. According to this story, what types of licensed merchandise might Russell Wilson be planning to sell that will feature the “Let Russ Cook” phrase?
  7. If a company that made kitchen gadgets wanted to use the phrase on a product they sold, would they become the licensor or licensee?
  8. Think of your favorite athlete or entertainer. What types of products might they be able to license that a consumer would purchase? Be prepared to discuss your ideas.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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