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6.4 – Merchandising

11.3 - Social Issues in SEM

Paige Bueckers: 5 things to know about the UConn women’s basketball star

At this point, it’s more of a shock if someone does not know about Paige Bueckers. The sophomore UConn women’s basketball star has become a must-see on and off the court. Click here to read the story at ctinsider.com. Discussion Questions: Who is Paige Bueckers? What is NIL? How do collegiate Read more…

By Chris Lindauer, 3 years03/13/2022 ago
4.3 - Technology in Sports & Entertainment

Team USA’s 2022 Olympic Opening Ceremony Uniforms Are Cooler Than Ever

Team USA is suiting up for the 2022 Winter Olympics (starting February 3rd on NBC and Peacock) in the most innovative uniforms yet, the TODAY Show revealed on January 20. Ralph Lauren unveiled the official outfits athletes will be wearing during the opening ceremony — and it’s safe to say that Team USA will be taking Read more…

By Chris Lindauer, 3 years01/23/2022 ago
11.1 - Functions of Communications

Cleveland Guardians’ launch starts with store sign crashing to sidewalk

A special opening day for the newly named Cleveland Guardians began with a bang. Not the one they hoped for, either. Click here to read the story at espn.com. Discussion Questions: What is branding? What is rebranding? What risks might be associated with a rebranding initiative? What is publicity? How Read more…

By Chris Lindauer, 4 years11/21/2021 ago
6.3 - Licensing

National Women’s Soccer League fans are getting the merch they’ve been looking for, courtesy of BreakingT

National Women’s Soccer League fans are finally getting the merch they’ve been looking for. The premier women’s soccer league in North America — which employs most of the US Women’s National Team players and many of the gold-medal winners from Canada’s Women’s National Team — is in the midst of Read more…

By Chris Lindauer, 4 years11/21/2021 ago
6.4 - Merchandising

Spotify’s Latest Merch Move Is a Win for Artists (and a Bigger Win for Shopify)

Spotify and Shopify already had a few things in common—both are huge names in their respective online niches, both have extremely similar names that have nearly led to embarrassing typos in Promo Marketing articles on more than one occasion. But now, they have another thing in common: They’re working together. Read more…

By Chris Lindauer, 4 years10/31/2021 ago
11.1 - Functions of Communications

Fashion show: NBA site teases each game’s unis

As part of the league’s 75th-anniversary celebration, the NBA has unveiled a season-long calendar, showing a detailed uniform schedule for all 30 teams on its Locker Vision website. Click here to read the story at espn.com. Discussion Questions: What is promotion? How might celebrating the league’s 75th anniversary be considered Read more…

By Chris Lindauer, 4 years10/16/2021 ago
1.2 - Functions of Marketing

Hit series ‘Squid Game’ gives Netflix chance to test its merchandise muscle

Netflix is trying to turn its hit Squid Game series into a fashion hit too. Earlier this week, the streaming giant added Squid Game apparel—T-shirts and hoodies—to its fledgling Netflix online store. Click here to read the story at fortune.com. Discussion Questions: What is branded merchandise? Why do you think Read more…

By Chris Lindauer, 4 years10/16/2021 ago
6.3 - Licensing

Report: ‘Ted Lasso,’ Premier League Agree to Licensing Deal Worth as Much as $680K

The Premier League and Apple’s hit television show Ted Lasso have agreed to a licensing deal worth as much as $680K, according to Matt Slater of The Athletic. Click here to read the story at bleacherreport.com. Discussion Questions: What is licensing? Why do companies investing in licensing deals? In the case of ‘Ted Lasso’ Read more…

By Chris Lindauer, 4 years10/09/2021 ago
11.1 - Functions of Communications

How the Seattle Kraken Built a Brand Before Their First Game

The owners of Seattle’s new National Hockey League franchise wanted to release the Kraken. But the pandemic demanded that the Kraken stay home, stream some shows and order delivery. Click here to read the story at adweek.com. Discussion Questions: What is branding? Why is branding important to an expansion pro sports Read more…

By Chris Lindauer, 4 years09/15/2021 ago
11.1 - Functions of Communications

The Washington Football Team’s search for a new name is reaching its final stage

The Washington Football Team will play with their minimalist branding through the 2021 season but will unveil a new moniker ahead of next year. As a guest on the Adam Schefter Podcast, WFT Co-CEO Tanya Snyder said that the team was down to three potential candidates. Click here to read Read more…

By Chris Lindauer, 4 years09/12/2021 ago

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