Competitive Edge - Sports & Entertainment Marketing News

Paige Bueckers: 5 things to know about the UConn women’s basketball star


At this point, it’s more of a shock if someone does not know about Paige Bueckers. The sophomore UConn women’s basketball star has become a must-see on and off the court.

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Discussion Questions:

  1. Who is Paige Bueckers?
  2. What is NIL?
  3. How do collegiate athletes benefit from NIL?
  4. What is product endorsement?
  5. What characteristics do you think brands consider when evaluating which athletes or entertainers provide the best fit for representing their products and services?
  6. Why do you think Gatorade was interested in a deal with Paige Bueckers?
  7. What is a brand?
  8. What is a trademark?
  9. Can an athlete like Paige Bueckers be a brand? Why or why not?
  10. According to this story, Bueckers has filed for a trademark. What phrase is she hoping to trademark?
  11. Why will a trademark be important to her from a merchandising perspective?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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