Competitive Edge - Sports & Entertainment Marketing News

Hit series ‘Squid Game’ gives Netflix chance to test its merchandise muscle


Netflix is trying to turn its hit Squid Game series into a fashion hit too. Earlier this week, the streaming giant added Squid Game apparel—T-shirts and hoodies—to its fledgling Netflix online store.

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Discussion Questions:

  1. What is branded merchandise?
  2. Why do you think Netflix sells branded merchandise?
  3. According to this story, what other Netflix shows are featured in its online store?
  4. What is pricing?
  5. Why is pricing an important function of marketing?
  6. How has Netflix approached pricing at this point for its merchandise?
  7. In your opinion, are they at the right price point? Why or why not?
  8. How big of an opportunity do you think ‘Squid Game’ merchandise might be for Netflix?
  9. What is licensing?
  10. How might Netflix make money through licensing of ‘Squid Game’ related merchandise?
  11. If you were to make your own ‘Squid Game’ themed t-shirts, could you legally sell them without a license?
  12. If you did have a license from Netflix to sell ‘Squid Game’ themed merchandise, would you be a licensee or a licensor?
  13. If you were to sell ‘Squid Game’ licensed goods, what type of merchandise might you offer? Where would you sell it?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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