Competitive Edge - Sports & Entertainment Marketing News

Fashion show: NBA site teases each game’s unis


As part of the league’s 75th-anniversary celebration, the NBA has unveiled a season-long calendar, showing a detailed uniform schedule for all 30 teams on its Locker Vision website.

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Discussion Questions:

  1. What is promotion?
  2. How might celebrating the league’s 75th anniversary be considered a promotion?
  3. What is publicity?
  4. How do you think including a uniform schedule along with the season calendar help the league to generate publicity?
  5. What is the NBA’s “Locker Vision” website?
  6. Why do you think the league has an entire website devoted to details about each of the teams different uniform combinations?
  7. Why are jersey sales important to the league and its teams?
  8. How might this announcement help to boost merchandise sales?
  9. Who is the NBA’s official uniform sponsor?
  10. How does that sponsor benefit from the NBA’s promotion of a uniform schedule?
  11. How do you think each team’s jersey patch partner might benefit from increased jersey sales?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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