The edible Pop-Tarts Bowl mascot that rocked the college football-watching internet in December is back — and this year, it’ll have friends. Click here to read the story at prnewswire.com. Classroom Discussion: Branding Sponsorship Decisions: Sales and Service:
The NCAA Corporate Champions and Partners Program, first introduced in 1984, is dedicated to excellence and committed to developing marketing and promotional activities surrounding NCAA championships. Some of America’s top corporations comprise the program and emphasize the role of athletics and academics in our society by supporting NCAA youth programs, Read more…
This is JPMorgan Chase’s first stadium naming rights deal in professional soccer. The firm’s wider sports sponsorship portfolio includes Madison Square Garden, tennis’ US Open, the Formula One Miami Grand Prix, the Golden State Warriors’ Chase Center, and the Atlanta Hawks. Click here to read the story at sportspromedia.com. Discussion Read more…
Esports sponsorship is in a bind. Gone are the gold-rush days of 2017-2020, where brands jumped at ambitious pitches from teams that believed their own hype. Click here to read the story at digiday.com. Discussion Questions:
AT&T, which just extended its corporate alliance with the NCAA, is now getting down to the business of covering the March Madness airwaves with its multi-media campaign. Click here to read the story at nysportsjournalism.com. Discussion Questions:
Nationwide Arena becomes newest venue to deploy checkout-free shopping, elevating the fan experience by eliminating the checkout line. Click here to read the story at nhl.com. Discussion Questions:
McDonald’s unveiled its largest global campaign to date timed to the 2022 FIFA World Cup, per details shared with Marketing Dive. Titled, “Wanna go to McDonald’s?,” the effort will launch across 75 markets at the same time. Click here to read the story at marketingdive.com. Discussion Questions: What is sponsorship? Read more…
The NHL is debuting digitally enhanced dasherboards (DED) for all games this season that will “erase and replace” the advertising found on arena rink boards with virtual ads on broadcasts. Click here to read the story at espn.com. Discussion Questions: What is sponsorship? Why do brands sponsor sports teams and Read more…
Hockey sponsorship has become a bit of a theme in Canadian marketing this year. A few months ago, a number of top brands wanted nothing to do with Hockey Canada after ugly allegations of sexual assault against Team Canada players surfaced. Click here to read the story at the-message.ca. Discussion Read more…
The Heinz Red Zone will remain at Acrisure Stadium. And one of the big ketchup bottles could be returning as well. Click here to read the story at post-gazette.com. Discussion Questions: What is sponsorship? Why do brands sponsor sports teams and leagues? What is sponsorship inventory? What are naming rights? Read more…