Competitive Edge - Sports & Entertainment Marketing News

Inter Miami pen JPMorgan Chase stadium naming rights deal


This is JPMorgan Chase’s first stadium naming rights deal in professional soccer. The firm’s wider sports sponsorship portfolio includes Madison Square Garden, tennis’ US Open, the Formula One Miami Grand Prix, the Golden State Warriors’ Chase Center, and the Atlanta Hawks.

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Discussion Questions:

  1. What is sponsorship?
  2. What are naming rights?
  3. Do you think naming rights are a form of sponsorship? Why or why not?
  4. How do businesses and brands determine which sports and entertainment properties to sponsor?
  5. Why would a business or brand want to align itself with Major League Soccer?
  6. What type of business is JPMorgan Chase?
  7. How might their business benefit from a naming rights deal?
  8. Why do you think they wanted to sponsor the stadium where Inter Miami plays?
  9. According to this story, JPMorgan Chase has sports sponsorship deals in place with other sports teams and venues. What is one example?
  10. Why might they want to align with a variety of sports properties, not just soccer?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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