Should he win one of auto racing’s crown jewel races, Conor Daly would gladly take the seven-figure payout awarded to the Indianapolis 500 champion and deposit traditional American cash straight in his bank. Click here to read the story at apnews.com. Discussion Questions: What is sponsorship? What is a sponsorship Read more…
The NFL and Pepsi officially renewed their sponsorship deal, but Super Bowl halftime rights are going back on the market. Click here to read the story at CNBC.com. Discussion Questions: What is sponsorship inventory? How might the Super Bowl halftime show represent an example of sponsorship inventory? What is a Read more…
The Milwaukee Bucks, in their quest to repeat as NBA champions, this weekend will begin playing the Boston Celtics in the Eastern Conference semifinals. Off the court, the team is seeking $4 million annually for entitlement rights to its plaza inside Deer District, a 30-acre property that sits outside their arena. Read more…
Major League Baseball players’ uniform sleeves will sport corporate-sponsored patches beginning next season, and decals on batting helmets could come as early as this postseason, an MLB source said Friday. Click here to read the story at bostonglobe.com. Discussion Questions: What is sponsorship? Why do brands sponsor sports and entertainment Read more…
Corporate signage is omnipresent at the vast majority of PGA Tour events. Logos pop up everywhere from grandstand seatbacks to flower beds—even tee makers are often branded. Miniature tractors and red umbrellas greet golfers at the John Deere Classic and Travelers Championship respectively. Click here to read the story at Read more…
The idea that forever changed Super Bowl halftimes struck Jay Coleman while watching Snoopy conduct a marching band and Charlie Brown twirl a baton. Click here to read the story at sports.yahoo.com. Discussion Questions: What is sponsorship? What is sponsorship inventory? How does the Super Bowl halftime show represent an example of Read more…
Each year, Super Bowl halftime show sponsor Pepsi ups its promotional game a bit more over the year prior. And in the lead up to Super Bowl LVI Feb. 13 on NBC, the soft drink giant is trying out a few new tricks — possibly since there are five musical Read more…
The 2021 professional football season is just over a month old, and the NFL is already preparing for the 2023 Super Bowl. The National Football League’s Super Bowl halftime show is sponsored by Pepsi, though the deal is set to expire after the 2022 game that marks the end of Read more…
The Los Angeles Clippers added another paying partner for the franchise’s planned Inglewood arena, helping to offset its expected $1.2 billion cost. The National Basketball Association team owned by former Microsoft CEO Steve Ballmer announced Monday it has agreed to a deal with “green” financial services company Aspiration. Click here Read more…
Philadelphia 76ers President of Business Operations Chris Heck discusses the 76ers new six-year jersey patch deal with Crypto.com and the upcoming NBA season. Click here to watch the video on news.yahoo.com. Discussion Questions: What is crypto? What is sponsorship? How do brands determine which sports and entertainment properties to sponsor? What is Read more…