Competitive Edge - Sports & Entertainment Marketing News

NBA’s Milwaukee Bucks are seeking $4 million annually for the Deer District property’s naming rights


The Milwaukee Bucks, in their quest to repeat as NBA champions, this weekend will begin playing the Boston Celtics in the Eastern Conference semifinals. Off the court, the team is seeking $4 million annually for entitlement rights to its plaza inside Deer District, a 30-acre property that sits outside their arena.

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Discussion Questions:

  1. What is revenue?
  2. Why is revenue important to a sports team like the Milwaukee Bucks?
  3. What is an entertainment district?
  4. What is the Deer District?
  5. Why are sports teams developing areas around stadiums like the Deer District?
  6. What is sponsorship?
  7. What is sponsorship inventory?
  8. What are naming rights?
  9. What is a rate card?
  10. According to this story, how much is the team hoping to earn in naming rights revenue to the plaza inside the Deer District?
  11. Why would a team be willing to invest in the naming rights to a plaza inside the Deer District?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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