Competitive Edge - Sports & Entertainment Marketing News

LA Clippers sign $300-million-plus arena sponsorship deal with green bank Aspiration


The Los Angeles Clippers added another paying partner for the franchise’s planned Inglewood arena, helping to offset its expected $1.2 billion cost.

The National Basketball Association team owned by former Microsoft CEO Steve Ballmer announced Monday it has agreed to a deal with “green” financial services company Aspiration.

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Discussion Questions:

  1. What is sponsorship?
  2. What is a sponsorship package?
  3. What is signage?
  4. How do brands benefit from signage included as part of a sponsorship package?
  5. What do you think the Aspiration sponsorship deal with the Clippers might include?
  6. Why do you think Aspiration would want to invest in a partnership with the LA Clippers?
  7. What is a “green” company?
  8. According to information from this story, how will the sponsorship help to position Aspiration as a “green” financial services company?
  9. How does this partnership align with the Clippers’ goal of building a sustainable arena?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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