Competitive Edge - Sports & Entertainment Marketing News

Indy 500 drivers find crypto craze fuels needed sponsorship


Should he win one of auto racing’s crown jewel races, Conor Daly would gladly take the seven-figure payout awarded to the Indianapolis 500 champion and deposit traditional American cash straight in his bank. 

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Discussion Questions:

  1. What is sponsorship?
  2. What is a sponsorship category?
  3. Why do you think sponsorship categories exist?
  4. What is exclusivity as it relates to sponsorship?
  5. Why might exclusivity be important to a brand when it comes to sponsorship?
  6. Do you think crypto represents an example of a sponsorship category?
  7. Why do you think crypto companies are investing so much in sports sponsorship?
  8. What is the Indy 500?
  9. Why would a crypto company be interested in the Indy 500?
  10. Why do you think more athletes are accepting compensation in the form of crypto?
  11. How might that impact sports teams, events and sponsors who compensate the athletes in the future?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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