Mixing high- and low-cost styles is a well-worn fashion trick, and Korean pop sensations BTS are taking the approach to a whole new level in marketing deals announced this week. After first agreeing with McDonald’s (MCD.N) to promote a new meal selling for just over $6, the seven-strong boyband have also been Read more…
Simone Biles has entered into an apparel partnership with women’s sportswear company Athleta, the Wall Street Journal reported Friday on a move expected to be announced later in the day. Biles had been a Nike athlete since 2015. Click here to read the story at usatoday.com. Discussion Questions: What is product endorsement? Read more…
Hideki Matsuyama came to Augusta National a decade ago as the first Japanese amateur to ever play the Masters. He has carried the burden of a golf-crazed nation ever since, while he tallied five PGA Tour wins and four top-five finishes at majors. The 29-year-old made history Sunday as the first Japanese Read more…
Puma will take consumers into the minds of its athletes and ambassadors with its new brand campaign known as ‘Only See Great’, to spread a vision of hope, optimism and self-belief ahead of major sporting events this summer – following what many consider to be one of the most challenging years in quite some time. Read more…
A series of CarMax advertisements featuring WNBA superstar Sue Bird, which recently went viral on social media, uses humor and misdirection to elevate female athletes who have faced decades of underrepresentation in media. Bird’s accomplishments on the court put her among the best players to ever play professional basketball. Click here to read the story Read more…
At this rate, if you win the Rocket Mortgage Classic, you become a company pitchman, too. Rocket Mortgage announced Monday it has signed world No. 5 golfer Bryson DeChambeau, the reigning champion at Detroit Golf Club, to a corporate-sponsorship deal. Starting this week at the Masters at Augusta National Golf Read more…
A new age in collegiate athletics is dawning. While we are not sure the degree of control student-athletes will have, the consensus is that at some point, the NCAA will soon allow them to monetize on their name, image and likeness (NIL). Click here to read the story at si.com. Read more…
“We’d tell you it’s a nice day for a run. But you know every day is Runday.” It’s punday too, apparently, as New Balance launches a global campaign themed “The best running shoes on Earth. No, really.” That hyperbolic positioning (and some self-consciously cringy wordplay) applies whether you love running Read more…
Wendy’s 2020 breakfast rollout was muted by the start of the pandemic yet still spelled success for the chain, which grew U.S. sales last year and swiped the No. 2 fast-food burger spot away from Burger King. Click here to read the story at adage.com. Discussion Questions: Based on information Read more…
Lincoln is breaking new work on the Grammy Awards Sunday and is also partnering with The Weather Channel for sponsored content. A 60-second spot from AOR Hudson Rouge featuring Golden Globe Award winner Jon Batiste and the 2021 Nautilus premieres during the 63rd annual Grammy Awards on March 14, with Lincoln Read more…