Competitive Edge - Sports & Entertainment Marketing News

Inspired By JAY-Z, Puma Unveils Star-Studded “Only See Great” Brand Campaign


Puma will take consumers into the minds of its athletes and ambassadors with its new brand campaign known as ‘Only See Great’, to spread a vision of hope, optimism and self-belief ahead of major sporting events this summer – following what many consider to be one of the most challenging years in quite some time.

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Discussion Questions:

  1. What is competition?
  2. Who might represent Puma’s competition?
  3. How do you think competition impacts you as a consumer?
  4. Why do you think Puma chose to partner with Jay-Z?
  5. The headline of this story suggests this is a “star-studded” campaign. What other athletes and celebrities are endorsing Puma?
  6. Why do you think sneaker brands pay athletes and celebrities to endorse their products?
  7. What do you think Puma is trying to communicate to consumers through this campaign?
  8. Do you think this campaign will help the brand to sell more product? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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