Competitive Edge - Sports & Entertainment Marketing News

Matsuyama’s Masters Win May Unlock $600 Million in Endorsements


Hideki Matsuyama came to Augusta National a decade ago as the first Japanese amateur to ever play the Masters. He has carried the burden of a golf-crazed nation ever since, while he tallied five PGA Tour wins and four top-five finishes at majors. The 29-year-old made history Sunday as the first Japanese player to ever win a men’s golf major with his one-stroke victory over Will Zalatoris.

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Discussion Questions:

  1. What is a product endorsement?
  2. Why do brands pay athletes and celebrities to endorse their products?
  3. How do you think brands determine which athletes or celebrities to endorse their products?
  4. Based on information from this story, what is significant about Matsuyama’s Masters win?
  5. Why might this win open the door to so much earning potential through endorsements for Matsuyama?
  6. What is one example of a brand that might benefit from a partnership with Matsuyama?
  7. Can you think of an example of a brand that might not benefit from Matsuyama endorsing their product or service? If so, who?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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