Competitive Edge
Category: Lesson 8.6 – Endorsement

Cristiano Ronaldo Scores $75 Million in Sponsor Value on Social Media

Winning his first capocannoniere (literally, “head gunner”) as the leading goal scorer in Serie A this season, Juventus forward Cristiano Ronaldo became the first player to win scoring titles in top-flight soccer leagues in England, Spain and Italy. With one year left on his current contract, the global soccer icon’s long-term future with Juventus is still in question,

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From McNuggets to Vuitton, K-pop’s BTS notch up marketing deals

Mixing high- and low-cost styles is a well-worn fashion trick, and Korean pop sensations BTS are taking the approach to a whole new level in marketing deals announced this week. After first agreeing with McDonald’s (MCD.N) to promote a new meal selling for just over $6, the seven-strong boyband have also been

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Simone Biles partners with Athleta after six years at Nike

Simone Biles has entered into an apparel partnership with women’s sportswear company Athleta, the Wall Street Journal reported Friday on a move expected to be announced later in the day.  Biles had been a Nike athlete since 2015. Click here to read the story at usatoday.com. Discussion Questions: What is product endorsement?

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