Competitive Edge - Sports & Entertainment Marketing News

Stephen Curry’s Retro Shoes Drop in New All-Star Colorway


Starting tomorrow, the entire basketball world sets its sights on Salt Lake City, Utah, for NBA All-Star Weekend.

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Discussion Questions:

  1. What is brand/product endorsement?
  2. Why do brands like Under Armour pay athletes like Steph Curry to endorse their products?
  3. What is a signature shoe?
  4. What is the difference between a player wearing a certain brand, endorsing the brand, and having a signature shoe?
  5. Why do you think Stephen Curry is so important to Under Armour?
  6. Why do you think Stephen Curry has remained with Under Armour through the years?
  7. What is product development?
  8. How would you describe the new Steph Curry product?
  9. Why do you think the shoe will drop during All-Star Weekend?
  10. What is a retro shoe?
  11. What are industry trends?
  12. Why do you think retro shoes are such a popular industry trend?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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