Competitive Edge - Sports & Entertainment Marketing News

‘Unmarketable’ Kyle Busch, RCR Have Plenty Of Sponsors As NASCAR Daytona 500 Starts New Season


When a NASCAR driver goes into the free market, they often have to not only show what they can do on the track, but the value they can bring to the team when it comes to sponsorship.

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Discussion Questions:

  1. What is sponsorship?
  2. Why do you think a business or brand would want to sponsor a NASCAR driver or team?
  3. In addition to placing a logo on a car, what are some different ways a business or brand could partner with NASCAR from a sponsorship perspective?
  4. Why is sponsorship important to a NASCAR team?
  5. Why do you think NASCAR has so many corporate partners? What makes them appealing to businesses and brands?
  6. How do you think businesses and brands determine which NASCAR teams to sponsor?
  7. How do you think individual drivers influence sponsorship decisions?
  8. What is a “free market” as it relates to NASCAR drivers?
  9. Why does the headline of this story describe Kyle Busch as unmarketable?
  10. According to this story, is Kyle Busch unmarketable? Why or why not?
  11. Who is RCR?
  12. Why do you think they felt signing Kyle Busch was worth the risk?
  13. Do you think the signing will pay off in the long run for RCR? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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