Competitive Edge
Category: Lesson 9.1 – Ticket Sales

How the Penn State White Out Became the Greatest Show in Sports

Penn State football was stagnant in 2004, and so were the fans. Then the program’s branding expert said, ‘Everyone’s got a white T-shirt.” Click here to read the story at si.com. Discussion Questions: What is fan experience? Why is fan experience important at sporting events? What factors might influence fan

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U.S. Open Returns With Fewer Star Players, More Premium Seating

For the first time since 1997, a tennis major championship will not have Serena and Venus Williams, Roger Federer or Rafael Nadal in the main singles draw. Yet the possibility of Novak Djokovic winning the Grand Slam, plus upgraded high-end hospitality packages, have U.S. Open officials optimistic about attendance at

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Twins announce 2021 promotions, new bag policy

Wednesday, the Minnesota Twins announced special events and promotions for the rest of the 2021 season. With single-game tickets for the team’s remaining games set to go on sale at noon on Thursday and capacity set to ramp up in the coming weeks, the club also announced it is updating

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Broadway Extends Shutdown Through May 2021

Broadway will remain dark through May 2021, extending the prolonged shutdown that began in spring due to the pandemic. The Broadway League announced Friday that tickets for shows through March 30, 2021 will be refunded. Click here to read the story at variety.com. Discussion Questions: What is revenue? Why is

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