Competitive Edge - Sports & Entertainment Marketing News

Jake Paul to Fight Mike Tyson in Live Netflix Boxing Event

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Jake Paul is set to fight former heavyweight champion Mike Tyson in a boxing match that will be livestreamed on Netflix.

Click here to read the story at sports.yahoo.com.

Discussion Questions:

  1. Who is Mike Tyson?
  2. Why might there be significant interest in a boxing event between Jake Paul and Mike Tyson?
  3. What are demographics?
  4. How might the event appeal to a wide demographic?
  5. Why would Netflix want to live stream the event?
  6. What is pay-per-view (PPV)?
  7. From the perspective of how an event makes money, what is the difference between PPV and Netflix live-streaming for subscribers?
  8. Do you think the event could make more money via PPV than whatever Netflix paid for the rights? Why or why not?
  9. Why do you think the event is taking place at AT&T Stadium?
  10. Do you think the event will sell out? Why might that be significant?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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