Competitive Edge - Sports & Entertainment Marketing News

Why MLB Drone Light Shows are Bigger and Better Than Bobbleheads


With 82 home games to plan for each season, MLB teams are always looking for new and innovative ways to attract and engage with fans. Right now, MLB execs are finalizing their budgets for the 2024 season ahead, and their marketing teams are working overtime to deliver the best value for that money.

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Discussion Questions:

  1. Why are ticket sales important to Major League Baseball teams?
  2. What are season tickets?
  3. In addition to season tickets, what are some ways a MLB team might get fans out to the ballpark?
  4. MLB teams have 82 home games a year. Why might that make it difficult for most teams to sell out most of their home games?
  5. What is promotion?
  6. Why is promotion important to MLB teams?
  7. Can you think of an example of a MLB ticket promotion?
  8. What do you think the most popular MLB promotion has been over the last ten years?
  9. The headline of this news story suggests drone light shows are “bigger and better” than bobblehead giveaways. Why?
  10. What is one example of a way a MLB team could utilize a drone light show as a game day promotion?
  11. Do you think drone light shows would get fans to buy tickets? Why or why not?
  12. What is the fan experience?
  13. How might a drone light show impact the fan experience at a MLB ballpark? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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