Taco Bell’s newest location ditches the dining room and has four drive-thru lanes instead. Click here to read the story at cnn.com. Discussion Questions: What is place as it relates to the marketing mix? How might this story demonstrate the concept of place? Based on information from this story, describe how Read more…
More than eight decades after the beverage was founded in the hills of Tennessee, Mtn Dew is taking over the Adventure Center at Doe Mountain, the main entry point to 8,600 acres of mountain wilderness that sits outside the town of Mountain City, Tenn. Click here to read the story Read more…
Following a “successful first foray” into NFTs with Adidas Originals in January, Prada is introducing NFTs to its own limited-edition Timecapsule product drop collection, the Italian luxury house says. Click here to read the story at voguebusiness.com. Discussion Topics: What is a brand? What is a luxury brand? What makes Prada Read more…
The state wants travelers to “Find Your Vibe” when visiting Connecticut this summer in its new $3 million advertising campaign. Click here to read the story at hartfordbusiness.com. Discussion Questions: What is tourism? What is a destination? In your opinion, is Connecticut a destination? Why or why not? What is Read more…
For years, Arby’s has claimed to have the meats. Unless it’s a burger. Click here to read the story at usatoday.com. Discussion Questions: What is a slogan? Why do company’s use slogans in their advertising? How might that demonstrate the concept of branding? What is Arby’s slogan? How do you Read more…
Bazooka® Bubble Gum is known for its Bazooka Joe comics that feature wholesome, exaggerated punchlines in the classic spirit of the “Dad Joke.” Click here to read the story at prnewswire.com. Discussion Questions: What is Bazooka? What is brand image? How would you describe Bazooka’s brand image? What is a PSA? Read more…
At some point during the past two-plus years, it seems like all of us dipped our toes (or nos orteils or le dita dei piedi) into Duolingo, the free language app that allows you to learn more than 40 different languages, and periodically disappoint its cartoon owl mascot in the process. Click here to read Read more…
The nation has long been divided as to which is the best condiment: ketchup or mustard. But the country’s number one ketchup brand is about to launch something that may sway mustard lovers to the other side: an eco-friendly paper bottle. Click here to read the story at eat this.com. Discussion Questions: Read more…
Facebook is getting into physical retail for the first time, next month opening its own Meta location to offer its VR headsets and glasses directly to potential buyers as it tries to stoke interest in products vital to its metaverse ambitions. Click here to read the story at business insider.com. Discussion Questions: What is retail? Read more…
Take that, online travel agencies. The world’s largest hotelier not only drove more direct bookings but also saw strong growth in its loyalty program. Click here to read the story at skift.com. Discussion Questions: What is a brand? What is brand loyalty? What are five examples of hotel brands? Why Read more…