Marketing Currents - Business and Marketing Current Events

Duolingo Is Opening a Taqueria That Helps Diners Practice Their Spanish


At some point during the past two-plus years, it seems like all of us dipped our toes (or nos orteils or le dita dei piedi) into Duolingo, the free language app that allows you to learn more than 40 different languages, and periodically disappoint its cartoon owl mascot in the process. 

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Discussion Questions:

  1. What is a brand?
  2. Is Duolingo a brand?
  3. What type of product or service does Duolingo offer?
  4. Why would the company open a taqueria?
  5. What is brand extension?
  6. How might this story represent an example of brand extension?
  7. What is consumer engagement?
  8. How might opening a taqueria boost levels of consumer engagement for Duolingo?
  9. According to this story, why did the company open the restaurant in Pittsburgh?
  10. Do you think they have plans to open additional locations? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.