The TikTok algorithm works in mysterious ways, but one thing’s for sure: Brand mascots have been popping up left and right on the platform lately. Duolingo’s owl mascot, Duo, might be the category’s A-lister, helping the language-learning app rack up nearly 3 million followers on TikTok (compare that with McDonald’s, which currently has 2 Read more…
For the year of the Tiger, many luxury brands are deciding to court Chinese consumers on tiptoes. Caution is essential since marketing campaigns for this holiday have been often criticized for cultural appropriation and misinterpreting ethnic traditions. Click here to read the story at forbes.com. Discussion Questions: What is a Read more…
Consider this your wake-up call. Agency PSOne rocks loud and hard for Folgers in a raucous :60 driven by Joan Jett and the Blackhearts’ FM staple “Bad Reputation.” Ultimately, the original guitar-driven track segues into a brassy jazz interpretation led by New Orleans jazz maestro Trombone Shorty. Click here to read the story Read more…
Certain brands are forever attached to a color scheme or particular typeface. Coca-Cola, for example, over the years has linked a bright red can with white cursive script to its classic soda. Even with the text in another language, the product is universally recognizable. Click here to read the story Read more…
Not sure what to get at McDonald’s? Just combine a Big Mac, a McChicken and a Filet-o-Fish into a single, giant sandwich. Click here to read the story at nypost.com. Discussion Questions: What is brand loyalty? Why is brand loyalty important to a business like McDonald’s? What is a “fan-inspired Read more…
El Pollo Loco earlier this month launched its first-ever merchandise store, selling branded shirts, totes and even skateboards designed by Latino creators. Click here to read the story at restaurantbusinessonline.com. Discussion Questions: What is a brand? What is branding? Why would El Pollo Loco offer branded merchandise to its customers? Read more…
For many people in the Dew Nation, the great outdoors offers that sense of adventure. The new MTN DEW Outpost not only celebrates the majesty of Doe Mountain but it looks to forward a positive conversation on the inspiration that nature provides. Click here to read the story at foodsided.com. Read more…
When Hormel says, “Everything is better wrapped in bacon,” it means it. While asparagus, dates, and even steaks are often wrapped in these savory slices of pork, Hormel Foods is hoping fans will also enjoy gifts wrapped in its new bacon-scented wrapping paper. Click here to read the story at Read more…
It just got that much easier to hear from Santa Claus this year. Coca-Cola has teamed up with Cameo to offer fans a variety of experiences with Kris Kringle this holiday season, starting with the ability to get a personalized video from Jolly Old St. Nick himself. Click here to read the story Read more…
Papa’s got a brand new look. Papa John’s Pizza released a new logo and renderings of planned changes to its restaurants Tuesday morning, the latest step as the company works to distance itself from founder and former CEO John Schnatter. Click here to read the story at usatoday.com. Discussion Questions: What is Read more…