Marketing Currents - Business and Marketing Current Events

Coca-Cola’s Santa Claus Is Now on Cameo and Ready to Send Personalized Messages for the Holidays


It just got that much easier to hear from Santa Claus this year.

Coca-Cola has teamed up with Cameo to offer fans a variety of experiences with Kris Kringle this holiday season, starting with the ability to get a personalized video from Jolly Old St. Nick himself.

Click here to read the story at

Discussion Questions:

  1. What is Cameo?
  2. Why would Coca-Cola team up with Cameo over the holiday season?
  3. How might Cameo benefit from this partnership?
  4. According to this story, why is Coca-Cola providing a Cameo message from Santa to some consumers?
  5. What is promotion?
  6. What are the different types of promotion?
  7. What type of promotion is a sweepstakes?
  8. Based on information from this story, describe this promotion from Coca-Cola.
  9. Why do you think they are limiting the number of videos they are offering?
  10. What are taglines?
  11. What is the tagline for this holiday campaign from Coca-Cola?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.