Burger King is kicking off 2021 with its first complete rebrand in more than two decades. The company on Thursday morning revealed a new visual design that will thread throughout all touchpoints of the guest experience. Burger King said the modern look “will more authentically represent Burger King values,” and Read more…
After a year like no other, marketing executives are analysing the learnings for the future. The fashion sector has embraced digital and moved ever-closer to the consumer – with benefits that will extend into 2021. The shift of advertising from physical to digital, a process already in progress pre-pandemic, has Read more…
It’s been quite a year. Though that phrase is tossed around every year, in 2020, it strikes a deeper chord. These past 12 months were dominated by the coronavirus pandemic—an episode that will continue into 2021, and with it, altered plans for everything from global events to how we shop Read more…
Imitation is the sincerest form of flattery — and Lego takes it to a whole new level. Jeep and the Lego Group have partnered for the first-ever Lego model of a Jeep SUV, the Lego Technic Jeep Wrangler. Click here to read the story at mediapost.com. Discussion Questions: What is Read more…
Food mascot looks are iconic. Tony the Tiger, Chef Boyardee, Mr. Peanut (RIP)–you know them, you love them, and you can immediately picture them in your head when you hear their names. All great looks need a little revamp, though. For the first time in 20 years, Kellogg’s is switching Read more…
Ah, Black Friday. Each year it rolls around, bringing with it bumper sales from retailers, seemingly unmissable discounts from big brands and images of people fighting over TVs in Walmart and Asda. However, in 2020 the annual pre-Christmas bargain bonanza looks a little different. With growing concerns about brands’ role in Read more…
Mountain Dew is often described as having a “cult following,” but the soda brand may be more mainstream than you realize. In 2018, investing site The Motley Fool pegged Mountain Dew as the fourth best-selling soda brand in the U.S., behind only Coca-Cola, Pepsi, and Diet Coke (and, to hammer Read more…
Mountain Dew is often described as having a “cult following,” but the soda brand may be more mainstream than you realize. In 2018, investing site The Motley Fool pegged Mountain Dew as the fourth best-selling soda brand in the U.S., behind only Coca-Cola, Pepsi, and Diet Coke (and, to hammer Read more…
The Macy’s Thanksgiving Day Parade celebration is still happening this year. But, like pretty much every other tradition and institution that has continued in 2020, it will look and feel a little different due to the COVID-19 pandemic. Click here to read the story at usatoday.com. Discussion Questions: What is Read more…
Chick-fil-A is bringing its dipping sauces to grocery stores for the first time, the company announced Wednesday. The fast-food chain will sell 16-ounce bottles of its signature Chick-fil-A and Polynesian sauces at all Target, Publix, Walmart, and Winn-Dixie stores in Florida beginning in April. Click here to read the story Read more…