Marketing Currents - Business and Marketing Current Events

The Brands the World Couldn’t Stop Talking About in 2020


It’s been quite a year.

Though that phrase is tossed around every year, in 2020, it strikes a deeper chord. These past 12 months were dominated by the coronavirus pandemic—an episode that will continue into 2021, and with it, altered plans for everything from global events to how we shop for groceries.

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Discussion Questions:

  1. What is a brand?
  2. What is brand awareness?
  3. Why do you think brand awareness is important to companies?
  4. What do you think the article is suggesting when discussing brands that were the “most talked about”?
  5. Why do you think the brands on this list were some of the most talked about brands last year?
  6. How might being one of the most “buzzed about” brands impact awareness?
  7. Do you think all of the brands on this list benefited from being the most “buzzed about” brands last year? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.